now with AI agents

Product analytics that respect your data
and your wallet.

Truxl is the AI-native product analytics platform for the rest of us. Give product, engineering, and growth teams an edge — without a six-figure invoice.

Book a demo→Start free

No credit cardSelf-host or cloudSOC 2 readyOpen SDKs

quickstart.sh~ 1 hour to first insight

$npm install @truxl/sdk

$truxl init --project acme

✓events flowing · 1,284 in last 5 min

Typical analytics$100/M events

+ AI features add-on+$40

+ Per-seat fees+$$$

Truxl — everything in$35/M events

You keep65%

app.truxl.com / acme-inc / dashboards

Activation overview

Last 30 daysAll segments

Active users

48,219

↑ 12.4%

Activated

31.8%

↑ 3.1pp

D7 retention

42.6%

↑ 1.8pp

Avg. time to value

9m 12s

↓ 41s

Weekly active users

This period Previous

Activation funnel

5 steps

Signup

100.0%

Verify email

84.2%

Create project

67.5%

Install SDK

48.9%

First event

31.8%

AI-native

An analyst on every desk.

Truxl was built around an AI core from day one — not bolted on as a $40 add-on. Ask plain-English questions, get charts, cohorts, and explanations.

✦Ask Truxl

Conversational data exploration.

Ask anything about your product in plain English. Truxl writes the query, picks the right chart, and explains what it found — with the SQL one click away.

›Which feature predicts D30 retention best?

Collaborative editing — users who use it within their first session retain at 2.4× the baseline rate.

›Show me the cohort.

Created cohort "Sticky users" · 4,219 users · saved to your workspace.

✦Anomaly detection

It tells you before you ask.

Truxl watches every metric, surfaces only what matters, and tells you which release or segment moved the needle.

✦Insight agents

Auto-RCA for every drop.

When something breaks, an agent investigates: it slices the data, finds the affected segment, and posts a summary to your Slack.

✦MCP server · plug into your own AI

Run analytics from Claude, Cursor, or any MCP client.

Truxl exposes a first-class Model Context Protocol server. Drop the config into your local Claude or Cursor setup and ask questions of your own product data from the assistant you already use — no switching tools, no copy-pasting CSVs.

→Query events, funnels, and cohorts directly from your AI client
→Scoped tokens — give an assistant read-only access to one project
→Works with Claude Desktop, Cursor, Zed, and any MCP-compatible client
→Self-host friendly: point at your-truxl.acme.internal

~/.config/claude/mcp.jsoncopy

{
  "mcpServers": {
    "truxl": {
      "url": "https://mcp.truxl.com/v1",
      "headers": {
        "Authorization": "Bearer tx_mcp_…"
      }
    }
  }
}

›Ask Claude — "What's our D7 retention this week, and which release moved it?"

The whole toolbox

Everything you'd expect — none of the upsells.

All features included on every plan. No "AI tier", no "session-replay add-on", no per-seat tax. We grow when your events grow — and only then.

▤

Funnels & retention

Conversion, drop-off, and cohort retention — pre-built and queryable.

≡

Explore with SQL

Full SQL access to your raw event data. No proprietary lock-in.

◉

Real-time events

Sub-second ingestion. See what's happening in your product as it happens.

◐

Session replay

Optional, privacy-first replay tied to every event. Sample what you need.

△

A/B & feature flags

Run experiments side-by-side with the analytics that measure them.

↻

Retargeting

Recover dropped traffic. Build audiences from drop-off events and sync them to your ad platforms and email tools to re-engage users.

Pricing

65% less.
Same product analytics.

Most product analytics start at $100/million events — then charge extra for AI, session replay, and every additional seat. Truxl charges one rate, with everything in.

Typical product analytics

Per-feature, per-seat

The model the category has used for a decade.

$100+/ million events

+ add-ons, + seats, + overages

✗Funnels & retention
✗Cohorts & segments
$AI features (add-on)
$Session replay (add-on)
$Warehouse export (Enterprise)
$Self-hosting (Enterprise sales)
$Per-seat fees

All-in

Truxl

Everything, included.

One price. All features. Fair-usage limits, plainly stated.

$35/ million events

Unlimited seats · all features · fair usage

✓Funnels, retention & cohorts
✓AI agents & natural-language queries
✓Session replay (sampled)
✓Warehouse sync (Snowflake, BQ, Redshift)
✓Self-host in your own VPC
✓Unlimited seats — invite the whole team
✓SOC 2, GDPR, DPA on request

See full pricing→Self-host →

65%

Average savings vs. the category. Run the math against your current Mixpanel / Amplitude / Heap invoice. Most teams cut their analytics bill by two-thirds without losing a single feature.

Cost calculator →

You own your data

Your data,
in your boundary.

We don't train models on your events. We don't sell aggregated insights. And if you'd rather not send a single byte to us, run Truxl on your own infrastructure.

01
Self-host in your VPC
A single Helm chart or Docker Compose file. Same product, your perimeter — no data leaves your network.
02
Open formats, exportable anytime
Your events live in Parquet on your S3 (or ours). Take them with you whenever you want. No proprietary schemas.
03
No training on customer data
Our AI runs on your data to answer your questions, never to improve our models. Contractually guaranteed.
04
PII redaction at the edge
Mark fields as sensitive in the SDK. They're hashed before they ever leave the browser.

⌂

Truxl Cloud

us-east-1 · eu-west-2 · ap-south-1

Live

⎕

Self-hosted (VPC)

helm install truxl/truxl

Same code

⇄

Bring your own S3

events stored as parquet/

Yours

◉

Warehouse sync

Snowflake · BigQuery · Redshift

Hourly

✓

Compliance

SOC 2 Type II · GDPR · HIPAA on request

Ready

Stop paying for add-ons.
Start shipping with the whole toolbox.

One hour to install. One price for everything. One question away from your first insight — ask Truxl in plain English.

Start free →See pricing

Product analytics that respect your dataand your wallet.