Notes from the Truxl team.
What we're building, why we're building it, and what we're learning along the way.
Cohort Analysis Without a Data Team: A Walkthrough for Founders
Cohort analysis is the most important and least understood tool in product analytics. A practical guide for founders who don't have a data team yet.
Read →The Five Events Every B2B SaaS Should Track from Day One
Most B2B SaaS instrumentation starts as a hundred events and ends as five useful ones. Skip the cleanup phase and start with the five that matter.
Read →D1, D7, D30 Retention: Which One Your Team Should Actually Be Staring At
Retention metrics are not interchangeable. A guide to picking the right one for your product, and the common mistake of optimising the wrong one.
Read →Designing a Funnel That Actually Catches the Drop-Off (and Not Just the Obvious One)
Most funnels are designed to confirm what the team already believes. A practical guide to designing funnels that surface the drop-off you didn't know about.
Read →Mixpanel vs Amplitude vs Truxl: An Honest 2026 Pricing Breakdown
An apples-to-apples pricing comparison at three usage tiers — 10M, 100M, and 1B events per month — with the line items each vendor doesn't put on the homepage.
Read →Why We Built an MCP Server Before We Built a Slack Integration
Every analytics vendor has a Slack integration. We deliberately built ours last, and shipped the MCP server first. Here's the reasoning.
Read →Hello from Truxl
Why we're starting a blog and what to expect here.
Read →